What Italy can teach you about fashion

How can you not fall in love with Italy?

It doesn't really matter where you go, there's beauty and craftsmanship in the country's DNA.

From the leather in Florence or lace from Venice, I love Italy for its history in fabrics.

Recently I saw buildings like the Pantheon that have survived empires and wars for over 1000 years. It's incredible to think of the historical events, the political changes, the modernisation that has evolved around this building and yet it stands still. It is as much part of modern-day Rome as it was part of Rome in 126 AD - it hasn't gone out of fashion, it's marble columns, it's coffered dome, just as beautiful as ever.

I thought about how I want Jordi Valentine to feel similar to that. As time passes, and fashion trends come and go, the style and quality of these merino knits will last for years. It's also important that you never look outdated because when something is made with high-quality fabrics it lasts. That is why I am passionate about the fabrics I chose and also in teaching people how to care for them.

Hopefully, your Jordi Valentine piece becomes a staple in your wardrobe that you know will stand the test of time.

JVKnitwear